Sugar Digital isn't necessarily selling photography services, but when an idea calls for a smart solution, Adam Moore's willing to make an exception.

Adam's under-the-radar talent behind the camera was called into action for long-term client Campbell-Ewald, resulting in this sunshine finish. The art director, Mike Conboy, knew the power of the idea hinged on making this Tri-Vision board appear as if it were part of the actual building in downtown San Francisco. He wanted the windows on the board to look as if they were part of the building's façade. After the creative call, and taking a few to figure out the logistics of what he'd gotten himself into, Adam interpreted this concept's vision and went his usual extra mile, making sure the color matched. "In order to sell it, the stucco on the image needed to look like the building," says Adam, "so we brought in swatches from the building and went back with proofs and matched them to the paint on the walls."

The sunflower was selected from a variety of farmer's market beauties, and shot in Sugar's studio, the cloud was part of his sky library, and the rain and windows were pure Sugar.

Proven creative relationships are the ones where you can pitch in from start to finish and maneuver the course with ease. Adam's familiar enough with the Kaiser brand over the years to know the team and could therefore freely exercise any sensibilities in his execution. Ultimately, another Sugar Digital beauty was produced and the agency never seemed to waiver in their confidence that Adam could make it rain.